This Is Our House

Leafs fans are the most passionate audience in hockey. We fill arenas, drive conversations, create the content and moments that define hockey culture. Our energy is worth billions.

Yet we don't own any of it.

Our passion lives scattered across platforms that monetize our attention, harvest our data, and give nothing back. We're the product, not the partner. Every post, every share, every hour spent building community makes someone else rich while we rent space in our own fandom. That ends now.

Why This Matters

Leafs Nation generates massive value every single day through watch parties, breakdowns, debates, art, podcasts, viral threads, and the relentless commitment of creators, superfans, and diehards who show up year after year. Yet all of that value is captured by platforms that don’t care about the Cup drought, don’t understand what it means to be a Leafs fan, and would move on the moment engagement dips. We deserve ownership.

Why Now

Three forces are converging at once. Fan economies have finally broken through, the technology exists, the models are proven, and communities can now own the value they create. Platform fatigue is real, ten apps to follow the team, twenty accounts to track, endless noise, and fans are ready for something that actually serves them. And Leafs Nation is ready, smart enough to recognize the shift, loyal enough to each other to build something that lasts. If not now, when?

What We're Building

Sixes and Sevens is one home for the fandom, a single destination that replaces the chaos, where fans are rewarded for the energy they bring, creators get paid directly, culture compounds because everything we build stays with us, and the community owns the upside so when we win, we all win. One habit, one home, one community that owns itself.

The Shift

This is the shift from being sold to owning the room, from scattered to unified, moving fandom from consumer to owner and community from commodity to force. The why is clear, we create the value so we should own it, and the timing is perfect because the tools exist, the frustration has peaked, and the community is ready. Next, we’ll show you exactly how. Fandom owned, not rented. This is our house. Time to build it.